Straight Up Heat Protectant (SOLD OUT - PRE-ORDER AVAILABLE)
Straight Up Heat Protectant (SOLD OUT - PRE-ORDER AVAILABLE)
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ICON STRAIGHT UP
HEAT PROTECTION SPRAY
Protect, hydrate and style your hair with confidence. ICON Straight Up creates an invisible thermal barrier to help defend your hair against the damaging effects of heated styling tools.
Why You'll Love It 💙
Extreme Heat Protection
Helps protect your hair from temperatures of up to 230°C, making it ideal for regular heat styling.
Hyaluronic Acid Hydration
Provides a moisture boost to help keep hair feeling soft, smooth and beautifully conditioned.
Style That Lasts
Helps lock in your finished style for up to 3 days for longer-lasting smoothness and control.
Rebuild & Restore
Formulated to help support and restore the keratin structure of the hair while you style.
Lightweight Non-Stick Formula
Allows styling tools to glide smoothly through the hair without a heavy or sticky feel.
Sulphate & Paraben Free
A salon-quality styling essential designed for beautiful, healthy-looking hair.
✨ How To Use
Spray evenly through the hair before using heated styling tools. Style as desired for smooth, polished and protected hair.
